Adapting the main hero video produced for Midea, we created an engaging interactive quiz to test the knowledge of Man City’s fans on the club’s history, where they stood to win exciting prizes if they got all the right answers.
We localised the piece in 7 additional languages that were shared across all of the partner’s platforms globally.
Client: Manchester City F.C. & Midea | Agency: The Smalls
Head of Production APAC: Jeth Heng
Account Director: James Lupton
Senior Producer: Malvina Wong
Producer: Rani Jeyaraj
Tech Developer: AliveNow
In the lead-up to the UEFA Champions League 2021 final, we created an AR filter for Man City fans all over the world to show their support for the club by identifying as the 12th man on the pitch.
The filter was personalised for 15 different club partners in both the EMEA and APAC regions. Two versions were designed - one for fans to support the team before the game and one to celebrate their victory, in the event that they had won the final.
Client: Manchester City F.C. | Agency: The Smalls
Head of Production APAC: Jeth Heng
Account Director: James Lupton
Tech Developer: Everywoah
View Work (Mobile Only)
Client: Bosch | Agency: GOODSTUPH
Head of Content: Jeth Heng
Creative Director: Mark Ong
Art Director: Melissa Ho, Gabriella Adytanthio
Copywriter Kenneth Wong
Account Director: Siok Xin Ng
Digital Strategist: Cheryl Tham
Creative Producer & Director: Jeth Heng
Director of Photography: Dion Heng
Prop Master: Julie Liew
Riding on the yearly tradition of the Premier League champions having their name etched on the coveted trophy, we wanted to emulate that moment and create a digital trophy that celebrates every fan that played a part in Man City’s success.
This interactive experience was a multi-country collaboration through The Small’s global platform of creators - creative director based in Amsterdam, tech developer based in India, project managed from Singapore.
This experience was also localised for the Cambodian and Vietnamese markets.
Client: Manchester City F.C. | Agency: The Smalls
Head of Production APAC: Jeth Heng
Account Director: James Lupton
Senior Producer: Malvina Wong
Creative Director & Editor: Morgan Grunefeld
Tech Developer: AliveNow
Client: Nanyang Technological University Office of Global Education and Mobility
Director: Jeth Heng
Nullam ut metus vel sapien rhoncus scelerisque. Nunc vestibulum semper sapien, non malesuada turpis placerat sit amet. Vivamus quis nisi eu nibh fermentum euismod sit amet ac lorem. Maecenas sollicitudin, lorem at consectetur tempor, elit arcu scelerisque nulla, in pharetra enim ex eget purus.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Etiam tincidunt tincidunt sapien, nec venenatis lectus euismod id. Proin lectus tortor, bibendum vitae tempus vitae, placerat at ex. Aliquam vitae lobortis erat, vitae hendrerit mauris. Suspendisse potenti. Nulla congue vel ligula ut semper.
Integer a massa tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc auctor enim sem, scelerisque lobortis leo euismod eu. Nunc in sem at nunc dapibus imperdiet. Morbi porttitor elit velit, quis dignissim velit varius eget.
Quisque nec faucibus metus. Praesent non consequat ante, sit amet pulvinar risus. Praesent eget lacus at tortor rhoncus condimentum. Morbi convallis tortor vulputate facilisis lacinia. Vestibulum orci sapien, congue id justo a, imperdiet gravida nisl. Aliquam erat volutpat. Vivamus eu congue ligula, in blandit nibh.
Vivamus accumsan, est in maximus gravida, ipsum nulla rhoncus nunc, sed faucibus enim sapien in dui. In non fermentum nisi. Quisque placerat nisl sem, viverra bibendum nisi aliquam in. Donec ultricies, lectus vitae mattis convallis, nisl tortor placerat nulla, sed maximus lacus ipsum aliquam eros. Nulla fermentum ultricies leo nec tempor.
Fusce erat est, consequat et sem et, posuere commodo tellus. Fusce ut sem vel ex feugiat vehicula. Fusce accumsan nisi eu velit euismod tincidunt. Mauris posuere risus et elementum laoreet. Sed erat velit, aliquam eget rhoncus eget, tincidunt ut nisi.
Aenean malesuada mattis volutpat. Nunc molestie neque nec rutrum aliquet. Suspendisse tristique ornare ipsum eget placerat. Sed dignissim finibus ligula, vel porta nisl posuere vitae. Sed in facilisis quam, et ultrices metus. Cras ac imperdiet diam, vel gravida mi. Mauris molestie metus eu lorem lacinia blandit. Integer ut venenatis velit.
Phasellus a imperdiet turpis, nec varius orci. Phasellus rutrum sapien non lobortis efficitur. Aliquam sem libero, tempor vitae interdum non, malesuada sollicitudin nunc. Nam finibus est id tincidunt mollis. Morbi sagittis ultrices turpis, eget aliquam purus aliquet sit amet.
Integer facilisis tincidunt odio. Mauris hendrerit ac magna eu vestibulum. Pellentesque mollis eget dolor in tempus. Mauris iaculis vulputate magna, vel rhoncus leo feugiat non. Sed consequat, turpis sed vulputate sodales, magna tellus malesuada nulla, nec euismod sem orci et nulla.
Cras accumsan turpis tellus, nec luctus tellus tincidunt id. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Praesent lectus sapien, auctor nec metus at, laoreet consequat diam. Duis non rutrum nisl, id elementum nisl. Suspendisse dapibus ac nulla quis ornare.
Aliquam fringilla est lacus, id placerat metus auctor non. Suspendisse potenti. Curabitur tellus nisl, elementum eget convallis in, faucibus sit amet leo. Quisque eu diam libero. Duis scelerisque, diam eget eleifend pretium, nunc magna placerat enim, a gravida ante massa a urna.
Sed ac erat eget felis lobortis eleifend sollicitudin sed diam. In augue elit, venenatis ut sapien in, dapibus porttitor diam. In fermentum eu mi nec suscipit. Quisque rhoncus metus diam, eu rhoncus sapien dictum vel.
Donec et neque sit amet nisl viverra lacinia. Aenean eu lectus purus. Donec scelerisque purus diam, id pretium magna fermentum hendrerit. Proin hendrerit erat mauris, quis rhoncus nibh lacinia quis. Curabitur orci sem, porta et eros et, rutrum tristique eros.
Vestibulum ornare nulla et turpis volutpat, rhoncus lacinia elit auctor. Quisque luctus purus neque, quis tristique felis venenatis vitae. Nam lobortis orci at erat bibendum, at fermentum ex tincidunt. Donec efficitur ligula at eros maximus mollis.
Cras sed scelerisque purus. Nullam ligula felis, tincidunt interdum bibendum at, rutrum non elit. Quisque cursus pellentesque augue id consectetur. Mauris auctor, turpis vitae porttitor sagittis, orci purus vulputate neque, ut pretium dolor enim eu velit. Quisque hendrerit est vel felis aliquet, sed porttitor turpis congue.
Morbi quis nunc volutpat, lacinia mauris eu, pretium est. Praesent eget venenatis metus, tincidunt gravida mauris. Duis eget quam aliquet, hendrerit tellus sed, egestas turpis. Morbi egestas condimentum egestas. Morbi fermentum mi ut turpis rhoncus sollicitudin. Aliquam pellentesque condimentum ullamcorper posuere nisl.
