In the lead-up to the UEFA Champions League 2021 final, we created an AR filter for Man City fans all over the world to show their support for the club by identifying as the 12th man on the pitch.

The filter was personalised for 15 different club partners in both the EMEA and APAC regions. Two versions were designed - one for fans to support the team before the game and one to celebrate their victory, in the event that they had won the final.

Client: Manchester City F.C. | Agency: The Smalls

Head of Production APAC: Jeth Heng

Account Director: James Lupton

Tech Developer: Everywoah

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