Parents can struggle to keep their kids entertained...and while movies or smartphone games can keep children busy, parents prefer activities that encourage children's creative development and motor skills.

We couldn’t compete with the established 3D toy industry, so instead, we hacked it.

Alongside HP, we created a game-changing innovation: we hacked the iconic LEGO toy to reignite the joy of printing. Introducing HP INKmaginary Toys—together, parents and children can now download, print, and attach interactive enhancements to your LEGO bricks. HP INKmaginary Tory transformed ordinary playtime into a world of endless imagination.

Selected Awards

MAD STARS 2023 | Grand Prix - Print Stars | Gold - Strategy Stars | Gold - Design Stars

New York Festivals Advertising Awards 2023 | Gold - Brand Design (Direct Mail Marketing) |

Spikes APAC 2023 | Bronze - Brand Experience and Activation

The One Show 2023 | Merit - Direct Marketing - Physical

PR Awards 2023 (Southeast Asia) | Bronze - Best PR Campaign: Electronics & Gadgets

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